The company is not engaged in sale of goods or any products. Nor is it attempting to provide any physical services. Instead the company aims to provide an e-marketplace for consumers, providers and financers of Solar power installations to come together and arrive at a mutually acceptable and viable model for engagement and sustenance.

The website will be the medium through which consumers will be able to pitch their free holding towards the purposes of setting up a power producing plant, identify a suitable installation and equipment supplier from within their geography and also seek financing for the purposes of carrying out the installation (wherever required).

The pricing is arrived at through competing bids submitted by the installation & service-providers within the consumers’ city and the consumer will always have the freedom to finalize upon the most appropriate bid and make her payment.